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even if a page has excellent content and is well-optimized for keyword

It is not compatible with screen readers and is not seen by many users, so accessibility needs to be considered. . If accessibility issues have been resolved, then the basic requirements for technical SEO have been met. SEO for a site that is not optimized for these things will be extremely difficult. Measures will be implemented according to priority, but the targets will change from eliminating elements that have a negative impact to improving elements. ④Rankability: Role in technical SEO to improve rankings Rankability is a measure included in the field of optimization. Because it is not a measure to solidify the foundation of SEO, it may be considered an advanced level (next level) of technical SEO. It is clear that URLs with good crawlability, indexability, and accessibility will be ranked. In some cases, you may have been given a very good ranking at this point. However, in many cases, a few changes can improve the ranking situation. Increase in ranking by acquiring links Links, whether internal or external, have the property of passing page importance and traffic from popular pages to less popular pages.

Therefore, scrutinizing backlinks to determine the most useful link profile, as well as building internal links to promote page reputation, is the domain of technical SEO. Internal links only improve crawl frequency (building links from new or updated content to keep old articles fresh) and conversions (directing users India Phone Number to pages with high conversion rates). Instead, it conveys the importance of pages and helps build content silos (*1). *1 A structure that arranges and organizes content based on relevance. Distribution of SEO traffic in number of links per page. More than 50 links increases page activity.


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Source:OnCrawl Improve your rankings by optimizing for relevance Content silos, created by connecting related content with internal links, can achieve higher rankings by grouping content than a single page can. Content silos become deep, highly specialized groups, with pages that focus on long-tail keywords and related concepts, expanding the keyword traffic. You can also look at indicators of quality and red flags for specific keyword groups, such as keyword usage rate, number of words used, and text-to-code ratio compared to other pages. right. ⑤Clickability: The bridge between SEO and user behavior The final area that technical SEO deals with is making users more likely to click on your site.

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