Castorama Writing specific content After the analysis
“Let’s change together”, new campaign from ecommendations, it’s time to write the content present on the local pages. Content on the services is put online on the 92 store pages , to “keep people coming”. “Specific work was carried out for each of the stores , specifies the VP SEO of Jellyfish , despite the scale ”.Xavier Demandrille, SEO project manager at Castorama confirms: "It was necessary to carry out fine processing with personalized content, because not all localities have the same services to offer in terms Hong Kong Phone Number of drive, delivery or rental. We had to avoid deceptive content ." At the same time, a good dose of education is provided to the teams, from headquarters to the field.
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“We carried out an acculturation of the teams, by associating the services linked to the stores (drive, delivery, assistance, etc.) to accelerate the project and ensure that everyone is aware of the challenges of SEO and its impact on the stores ” , slips Christophe Coppenolle. An essential step - and even key to the success of the project, according to Castorama and Jellyfish.
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