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And community is important. The days when you were writing a social media post, pushed the Publish button, and then calling it a day are long gone. Communicating with your audience and fanbase doesn’t work on autopilot. Similar to Facebook’s groups, Discord servers offer a space for like-minded people with similar interests to connect. These communities will organically build relationships between users are well as users and your brand, centering the group around your brand. With this out of the way, it’s probably time to ask the 1 million dollars (or whatever your budget is) question:
Can you advertise on Discord? Can you advertise on Discord? No. Not in the classic way, at least. There Email List s no digital real estate given for advertising purposes. Also, there are no native advertising tools like the rest platforms have. Nonetheless, you can advertise your brand organically. Discord is an excellent platform if you are looking for people who enjoy using your product or service and want to engage in conversation. But more on how to use Discord for your marketing later. What is Discord good for? If you just found out that you can’t advertise on Discord, you might be wondering: “so how can this platform help my business?” Indeed, sales and increasing your revenue might be your end goal but there’s more to marketing than sales.
In growth hacking terms, Discord can make an excellent retention channel. In practice, this means that it’s not a good channel for lead generation and finding new clients. But it can be a great marketing channel for fostering relationships and reducing churn. In other words, it can help you keep customers coming back to you or not lose them in the first place. Making the most out of your Retention channel is vital for all SaaS businesses, or any kind of business that works with a subscription model. How to Use Discord for Your Marketing Know that you know more about Discord and why it could be a channel for your business worth exploring, how can you actually use it for your marketing? Here are a few Discord marketing tactics. Building a community The essence of Discord is that of the community. A place where people with common interests can gather together, have fun, exchange opinions, connect, and fulfill many of their belonging needs.
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