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When we start creating a new campaign, the first thing Facebook asks us is: what is your goal ? It may seem like an obvious question but it isn't. In fact, the success of a marketing strategy depends, to a large extent, on the choice of objectives. They must be clear, realistic and measurable.Home page for creating a Facebook campaign: define your objectivesLet's see together what the main objectives on Facebook are and how to choose them.
Reach : serves to show the advert to the maximum number of people Special Data and is particularly useful if you have to work with small audiences and want everyone to see the advert ;Traffic : serves to direct users off or on Facebook, usually to a website, and is useful when you want to promote content or bring potential customers to a landing page ;Interaction : it is used to create interactions with your post or page (comments, shares, likes, etc.) and is useful when you have a post with already satisfactory engagement and you want to promote it more or show it to a new audience (cold audience );Conversions : it is used to bring a user to your site to make them perform a certain action and is useful when you want to obtain, for example, the filling out of a form , the purchase of a product, the registration for an event, etc.The choice of Target: who will see the adverts?Once you have a clear understanding of your objective, you can also define the audience to reach.
In the case of Facebook ads, users can be selected for:placesagetypelanguagesinterests.It is important to distinguish between cold audiences (people who have not yet interacted with your brand) and warm audiences (people who have already interacted and/or already taken actions on your website).Vector image that wants to identify a person divided between hot and cold[source: https://agenziefiscali.usb.it/ ]If the aim is to make your brand known, for example, it makes no sense to do so among a warm audience; while if you want to convince a user to purchase a high-cost product, you will hardly be able to do so on a cold audience.When the audience is cold, it is necessary to interact with users step by step, starting from an initial phase of brand awareness and arriving only at the end of the conversion. In this journey it is important not to forget that organic posts also play an important role in the trust that a user will place in the brand.
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