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Tactical actions: Create a paid ad campaign per month that includes keywords searched by users who want children's clothing (for example, children's t-shirt, children's jeans). Opening of the company's Instagram profile and publication of 2 posts per week with original images of the products. Publication of 3 posts per week on Facebook. Sponsorship of posts to gain greater visibility towards the parental audience (decision makers). Publication of 1 article per month on the company blog to highlight the characteristics of children's clothing. Tools to adopt: Advanced CRM to segment the audience and understand how many mothers contact the company or purchase children's products. Instagram. Facebook. Company blog. Managers: SEM Specialist, Social Media Manager, SEO Copywriter. By defining the activities and those responsible for the strategy in advance, it will be possible to ensure that the whole team feels united and cohesive towards a common final goal.
Let us therefore imagine it as a large puzzle constructed of many small pieces inserted by specialized figures who operate in a constant and collaborative way. According to some statistics reported by Smallbiztrends, among the main causes of eCommerce failure we find: Lack of an online marketing strategy (37%); Lack of online visibility (35%); Reference target too narrow (35%). All these aspects can be planned and studied upstream, before starting the business, through the eCommerce Iraq WhatsApp Number Data marketing plan. A document that is still too underestimated, it is actually essential to analyze the context in which the online store develops, highlight any problems and, above all, identify the best strategy to increase customers and turnover. What is it and what information must it contain to be truly useful for your eCommerce? We see it in detail in this article, along a path that will allow you to maximize the chances of growth of your online business.
Results Now that we are implementing the strategy, we must constantly monitor its performance, asking ourselves: How is it going? It's working? Is there an improvement visible? Are we aligned with the objectives of the marketing plan? Measuring results is essential to understand if we are getting closer to our goal. opportunity to promptly identify the gap to fill, changing strategies or allocating more resources to the activities that are producing greater results. Taking this step only at the end could prove useless: the objective would not have been achieved and we would have invested time and money in vain. What are the key metrics to understand the performance of our strategy? In thecase of our example, we will be able to evaluate: The increase in sales for the "children's clothing" category; What is the best-selling product in the category; Traffic from search engines.
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