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You have. On the other hand, Google has recently made it completely clear that content and link building are Google's first and second priorities for ranking. In other words, we can say that content and link building are still the most important things related to SEO in 2023, and when you do them correctly and fundamentally, you can move on to other things related to SEO. Produce quality content Last part: tips and tricks to improve SEO in 2023 In this section of the complete SEO 2023 guide, we intend to briefly explain the tips and techniques that are especially useful for you this year. Boost your site's EAT . First of all, don't worry about EAT , we will introduce you to this concept. Last year, Google introduced one of its biggest updates after 2012 and the Penguin algorithm, and two important points about these updates attracted the attention of users: Note 1: This update caused health related sites to suffer, but don't think that this update was just to rub the health related sites in the face, hope this is what happened.
These sites were affected by 41.5% more than other subject categories, while Aruba Email List technology-related sites were affected by 5.9% and travel-related sites by 3.5%. Note 2: Google updated its quality detection system and quality detection line on July 20 last year, and this update caused a fundamental change in the SEO trend last year, which was the focus on EAT . E = Expertise : Being specialized A = Authoritativeness : Authenticity and reliability T = Trustworthiness : Trustworthiness EAT has been part of Google's content recognition system for years, but this year it has become more important and you need to pay more attention to it to be successful. Google EAT So, to comply with the principles related to EAT, you must act as follows: First of all, you need to hire an expert or become an expert yourself. If you want to use freelance writers, you will face problems.
Because Google likes that the content it provides to its users is written by experts. by Google experts, it has been announced that Google has an authorship review system that accurately determines the specialization of your content and separates articles that it thinks have been written by experts from normal articles. slow In the next step, you must remember to be completely transparent in your articles, because Google may check the external mark of your site to check the EAT of your site page, and this is how it is said that Google's line of behavior is relative to The ranking of your content is the first thing to determine the credibility of your site. If you don't understand this, don't worry. It is enough to pay attention to the following example that refers to one of the validation factors of the website, this is from Google's own language: "We expect most websites to have information that identifies who or what organization created and is responsible for the website and the content it produces, as well as reliable contact information for the person responsible for the website.
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