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A call from the sales representative at this stage would ruin the relationship of trust that has just been create with the prospect, however it should not be forgotten in the database for months either. Marketing automation supports the lead nurturing phase by sending automatic but personalize emails to keep interest alive and bring the prospect further along in the purchasing process. When the time comes for the phone call from Sales it won't be a hassle, on the contrary, the contact who is ready to purchase will also tend to spend more.
In fact, according to data from Annuitas Group, leads who have regularly receive useful and eucational materials wedding photo editing service spend an average of more. The content to be share with leads during the buyer's journey can be share by the content marketing team with sales to align them with the actual nees of the audience. Choice and preparation of the internal interlocutor In a B B company the purchasing process involves between and people and it is unlikely that the salesperson will be able to meet them all.
There will most likely be only one interlocutor, the one who will bring your solution to the various decision makers. This means that if the directors have different priorities or do not receive comprehensive answers, the sale will fall through even though you have convince your contact. When planning the inbound strategy, all the interlocutors involve in the purchasing decision are considere and content tailore to the different nees is prepare.
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