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Stephen Tamlin, Branching Out Europe What 4 Social Media Strategies Should Your Business be Executing? Listening – Monitoring social media to respond to prospects and customers online is an incredible means of creating a trusted relationship with them. It shouldn’t be limited to them speaking directly to you, either. You should be listening for any mention of your employees’ names, your brands, and your product names. This will allow you to respond to sales-related questions, protect your online reputation, and instill confidence with your prospects and customers that you’re the type of company that both cares and listens. 36% of marketers have acquired customers on #Twitter Learning – 52% of business owners have found their customers on #Facebook and 43% of business owners have found their customers on #LinkedIn.
By joining those communities, you can listen to industry leaders, prospective clients, and your own Mobile Phone Number List customers speak about what the key issues are within your industry. This will assist your company in developing long-term strategies to compete in those industries. Engaging – or when there’s a sales opportunity – you’re missing out on providing social media with a glimpse into what kind of company you are. Curating content and sharing article of interest to your prospects and customers will help to build trust and authority with them. Helping your customers be successful will ensure your success, not only theirs! Promoting – Growing your reach, your network, and promoting your products and services is a must as part of a balanced social media strategy. You don’t always want to be promoting yourself, but you also shouldn’t be eliminating those opportunities online. Over 40% of salespeople have closed two to five deals due to Social Media The CRM fragmentation creates a pain that ripples to the customer experience.
A 2015 Cloud Report by Netskope cites that the average enterprise uses over 100 applications across marketing and CRM. While SaaS apps drive significant efficiencies, they also create complexities for business users – such as integrating and analyzing customer data. For example, eConsultancy found that moving data between systems (74%) is amongst the most painful marketing challenges, and Bluewolf found that 70% of Salesforce users have to enter the same data into multiple systems. Azuqua is helping businesses solve this ‘pain in their apps’ by empowering business users to connect cloud and SaaS applications in under one minute, including a new solution called Azuqua for Customer Success. Designed to eliminate siloes created by disparate CRM, marketing automation, service and support applications, Azuqua for Customer Success allows business users to integrate data, automate business-critical workflows and take control of the customer experience. Azuqua for Customer Success is available starting at $250 per month.
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