Google Ads may spend up

anamikaHJK

Google has only just started verifying advertisers and displaying a business name alongside search ads. Given that this feature is still in beta, I recommend that at least one of your headline assets should always include your brand name, since the “call to action” in a search ad is simply clicking on the headline. google advertiser verification badge An example of the Google Ads verification badge. Meta Ads vs. Google Ads Budgets There are several differences in the way budgets are set up and spent in Meta Ads vs. Google Ads. Where do you set the budget? In a Meta Ads campaign, your budget is set at the ad set level.
  
You have the option to turn on Advantage campaign budget, which lets all ad sets within a campaign share a single wedding photo editing service  budget. In a Google Ads campaign, your budget is set at the campaign level; there is no option for ad group level budgets. google ads campaign level budget What kind of budget can I use? Meta Ads lets you set daily budgets or lifetime budgets, whereas Google Ads campaigns only use daily budgets—except for video campaigns. The mentality here is that most Google Ads campaigns are designed to be “always on,” whereas Meta Ads campaigns are more frequently flighted.



With either platform, in order to set a lifetime budget, your campaign will need to have an end date. Why is it blowing my budget?! Even if you do select a daily budget, don’t expect the same outcome on both platforms! Meta Ads and Google Ads both treat your daily budget as an average daily budget, not a maximum daily budget. Meta Ads may spend up to more than your daily budget on a given day, but over the course of a week, won’t spend more than times your daily budget. Effectively, your “daily budget” on Meta Ads is a weekly budget.