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This way you can find out what content is relevant to your readership . Market analyses, your customers’ master data and surveys help you to get to know your target group better and use them to create prototypes of potential buyers – so-called buyer personas . Tell a story about your ideal customers and give them a human face. With the help of a detailed profile , you will be able to empathize with your buyer personas and better understand their problems and needs.
Only create as many buyer personas as necessary and focus on producing relevant content for these different types of potential buyers. Negative buyer personas are also an integral part of this step in order to exclude certain types of customers that you do not want to reach. Step 4: Create an editorial plan for content marketingAs soon as you have defined your SMART goals, your buyer personas and their Phone Number problems as well as the right keywords using a keyword analysis, collect your first ideas for exciting content and record them in an editorial plan . Think about your archived content from the content audit and integrate this content into your editorial plan. So that every employee knows who is responsible for a task and by when it should be completed, be sure to define responsibilities and deadlines .
In this phase, you should also define which channel you want to create helpful content for. You certainly communicate with your customers differently on social networks than on your website. If you produce your content directly in the company, you should check the texts thoroughly before publishing for correct spelling and grammar, as well as for language that is understandable and appropriate for the target group. This works best when colleagues check the text. Ideally, however, you should let professionals do the content creation who will take care of the production of high-quality content or proofreading . Marketing agencies have in-depth know-how and professional copywriters. This ensures that you offer your audience high-quality content. Step 5: Produce content with added value At every point in the content creation process, ask yourself:
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