In short, the logo is part of the visual identity

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Determine the goal of the visual identity: You must determine the main goal of the visual identity and what message you want to deliver to the target customers. 2- Study of competitors: Competitors and their visual identities must be studied and used to create a unique visual identity. 3- Choosing colors, fonts, and logo: You must choose the colors, fonts, and logo that suit the nature of the company's business, product policy, goal, and value you want to convey. 4- Design review: The design must be carefully reviewed and necessary modifications made. 5- Adopting the visual identity: After completing the design of the visual identity, it must be approved and used well and regularly. 6- Maintaining visual identity: The visual identity must be maintained and updated from time to time to match successive developments in the nature of work and the surrounding environment.

We reach the most important point in our conversation about the difference between identity and branding and whether the logo plays an important role between them What is the difference between identity, logo and brand? But...what is the difference between identity, logo and brand? Visual identity: It is one of the basics of branding and the first thing a customer sees, and it includes all the elements by which they recognize the company, product or service, such Belize Email List as the logo, colors, visual style, new font, and design style. Visual identity aims to create brand differentiation and differentiate product and company brands from each other. As for the slogan: It is the company's illustration, it is like the face through which your organization is recognized, it is the symbol by which customers recognize you, and it is a different form of visual identity. The logo is characterized by illustrations, letters, numbers, symbols, and colors that stick in the customer's mind, and the logo plays an important role in building the visual identity. While trademark means: From the above, we learned about the difference between identity and brand, whose clear definition is that it is everything related to the company, including the name, logo, visual identity, service, quality, customer experience, and company reputation. A brand is formed through the integration of all the different elements, and the goal is to create a unified experience and widespread recognition by customers of the value of the brand to them. In general, we will know what is the difference between a logo and a trademark? In short, the logo is part of the visual identity, and the visual identity is part of the brand. One of the most important points that we must take into consideration in knowing the difference between identity and branding is defining this difference between commercial identity and visual identity? What is the difference between business identity and visual identity?  



Brand identity: It is the brand identity, which includes the personality and general concept of the brand, which includes the components of the brand identity: such as the vision, message, mission, values, and attributes that the brand wants to convey to customers. As for visual identity: They are all the visual elements that form part of the commercial identity, such as the logo, colors, drawings, models, templates, drawings, pictures, and everything that emphasizes the visual value of the identity to customers. In short, the difference between commercial identity and visual identity is that commercial identity is what forms the basic concept of the brand, while visual identity is the translation of this concept of identity and brand in a visually attractive way for customers. Now, if you reached this part of the article with me and put your hand to what is the difference between identity and brand, then you must now know the importance of visual identity for organizations? The importance of visual identity for organizations? Visual identity is the official appearance that organizations adopt to distinguish themselves and introduce their products and services to their customers and target audience.