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We talked about the importance of customer segmentation in achieving email marketing strategies, as customer segmentation depends on the strategy of dividing different and similar groups, based on demographic, geographic, purchasing, behavioral, psychological, and many other characteristics, where customer categories are targeted. With different strategies to obtain the highest value from clients with large and small gains. You should know that there are two types of dividing the customer list into categories, which are customer segmentation for customers, and customer segmentation for businesses, and this is done according to the following: Customer Segmentation of Customers: Demographic division , where the division is made into sections based on variables such as age, gender, race, marital status, family size, education, occupation, and income.
Geographical division , where the division is based on location, such as the country, governorate, state, region, in addition to other geographical factors such as climate, population density, etc. Behavioral segmentation : You segment based on the way customers interact with the brand, their purchasing habits, timing, occasions, use of the product or service, and the level of loyalty to your purchasing brand. Psychological segmentation where customers are segmented by their Jamaica Email List personality traits, lifestyles, social classes, beliefs, and interests. Customer segmentation in business: Segmenting customers according to their needs for the products or services that are provided. Segmenting customers based on the economic value they provide to the business, in potential and completed sales. Segmentation according to fixed fees such as industry or company size (either number of employees or annual revenue). Use templates for email campaigns: The importance of using templates for email campaigns is that it saves time and money and achieves email marketing strategies, as we mentioned previously, but you seek to make the most of your use of advertising campaign templates, as electronic marketing is not limited to the wording of a good advertising message only, but rather depends on customers. Those interested in the product or services, as email forms are the bait that prompts the customer to use his email. Here are the most important benefits of using email marketing campaign templates: Create custom content for targeted messages, allowing you to customize messages for many categories, reuse and modify them with complete ease. Ensure coordination of messages, as email templates preserve your brand identity, and help you create coordinated messages that avoid errors (such as forgetting a logo or using different colors).
Save money, effort and time, as using email campaign templates allows you to create a new template design for each campaign, and you will not need to employ a number of employees with experience in coordinating and preparing email messages. Email campaign models are also characterized by creating bases of real audiences that can be exploited for marketing and achieving email marketing strategies, with the possibility of using the form more than once with a change in the message format. Personalize messages around the user When your company offers several products or services to customers, you must customize your mailing list, that is, create more than one mailing list based on the interests of each category of customers. You will send a series of different e-mail messages to each list, in which you will attract the customer to make a smart and smooth purchase decision, which will save you a lot of effort and money in the e-marketing process, and ensure that you achieve desired results and achieve e-mail marketing strategies. Strive to give the customer more personalization by starting the email with their first name, as studies show that personalized messages have a 26% higher open and read rate than general messages, and the return on personalized messages is 76% higher than generic messages.
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