This will tell you which channels

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People who click on these links will be counted by your analytics program as direct traffic to your website rather than from your email. Likewise, the only way to know if your social media traffic is coming from LinkedIn, Facebook, or Twitter is to add UTM tags to the URLs you share on these networks. UTM parameters are also key to understanding marketing attribution.  are driving your sales. This isn’t a major issue for most SMBs, but it becomes increasingly important as your marketing organization becomes more complex.


5 Different UTM Parameters There are 5 different UTM parameters deutschland phone number that allow you to track many different aspects of any marketing campaign. Three of them (utm_campaign, utm_medium, and utm_source) are required information. You can use UTM parameters in many different ways. This often means you need to use several different tags to accurately track your website's traffic. utm_campaign The utm_campaign parameter specifies the campaign or action to send the link to. For example, if you attend a trade show, you can use this as the utm_campaign tag across all channels to track the results of your operations.




You can also use the same utm_campaign tag for things that happen regularly over a period of time. For example, you can use the same tags to track regular social media posts from the people who manage your social media accounts. utm_medium The utm_medium parameter tracks the marketing channel the traffic came from. Going back to our real city example, utm_medium tells you how transportation gets to the city (e.g., by train, car, or plane).