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Use owned media effectively to gather potential users and make them more visible. Related article What is owned media? Reasons why it is used for corporate marketing The article below explains SEO writing. Please use this as a reference when writing articles based on your chosen keywords. Related article Explaining the basics and procedures of SEO writing! Points to improve the quality of articles Include keywords in titles and headings Include keywords in titles and headings. creating title links for search results: Title links that appear on Google search results pages are created automatically, taking into account both the page's content and the referring page on the web. Title links aim to convey each search result as clearly as possible. Google Search automatically determines title links using the following sources: Text within the <title> element.
The main visual title (heading) that appears on the page Heading elements Other content made more prominent through styling Other text on the page Anchor text on the page Anchor text to page WebSite structured data (Quote: Best practices for making it easier to create optimal title links ) Note Avoid creating unnatural sentences by being too conscious of including keywords. Also, be aware that if you abuse keywords, you may be penalized. (Reference: Google Search Find Your Mobile Number List Central "Best practices for making it easier to generate optimal title links" ) There are some tricks to creating SEO-friendly titles. 5 tips for creating SEO-friendly titles enter keyword Do not insert the same keyword multiple times Put keywords in the first half Give each page a unique title enter place name More details are explained in the article below. Related article [For beginners] How to create a homepage title! Tips to keep in mind when using SEO meta description.
Be sure to include keywords in your meta description as well. What is a meta description? A text of about 100 to 120 characters that conveys the overview of the page. It may appear below the title in search results. Although meta descriptions do not affect search rankings , it is a good idea to include keywords in order to get users to click on your page in search results. Also note that while accurate meta descriptions may improve click-throughs, they do not affect your ranking within search results. (Citation: Google Search Central “Improve your snippets by changing your meta description” ) However, setting a meta description (meta tag) does not necessarily mean that it will be displayed below the title in search results. Google automatically determines what to display based on all the information on the page. Please refer to the following to create content that will attract users' attention . Google may use a page's tags to generate snippets in search results when it believes they can provide users with a more accurate overview of the page than can be obtained from the content on the page alone.
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