And we buy merch in particular because attaching a beloved brand to our ident...

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One of the bullet-point features promises that the backpack can fit your Ewok BFF, and this is recalled in the description below. In the middle of the standard specs at the end of the description, between the dimensions and weight, is a final note on carrying your Ewok BFF in this backpack: “If you put an Ewok in the bag, don’t roll the top down too tight.”What does this Ewok BFF narrative actually tell you about the product? Nothing, really.But the story is there because this product description puts the customer first. We buy stuff, in general, because we think stuff will make our lives better. [size=14.6667px]

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(Yep, we’re going deep here.) If you’re 10, you might actually want to Belarus Mobile Number List be Princess Leia and buy this backpack to feel like you’re her. If you’re 30, you might want to reclaim part of your childhood or perhaps take on the rebel persona to feel more confident in the real battles you do face every day. Either way, you want to feel like a character in Star Wars.How to tell your customers a storyJot down some ideas:What story would ignite your buyer’s imagination.





How can your product support that story?What’s your buyer’s underlying emotional or psychological need for this product? What stories could you tell that tap into or meet this need? How could that story feature your product?And then start drafting!5. Surprise and delight your potential customersIf you’re writing your product descriptions for your customers, you want to give them all the necessary information about the product so they can make an informed decision. But you also want to keep your customers engaged and write an on-brand product description that leaves a warm, fuzzy, and lasting impression.