It's best to put your answers in writing so

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That you can later compare them with your planned strategy : How is your company positioned so far when it comes to email marketing? What strengths and weaknesses can you identify? Do you conduct data protection-compliant email marketing? What options do you offer recipients to subscribe to your newsletter list ? Does your content manage to satisfy the needs of your readers ? An evaluation of your previous newsletters and mailings will help you here: Which emails are (not) well received by readers? Which target group(s) are you targeting with your email marketing.

Does email marketing contribute to your business goals ? Which channels (blog, social media presence) do you have that you can use as a source for your email marketing? What resources are available to you for your email marketing? What's important: Be honest with yourself Special Data when analyzing ! You should especially be clear about the last point. Because email marketing includes numerous work processes that require manpower, money, time and commitment : from creating the strategy itself to selecting topics and continuously creating mailings to evaluating and constantly optimizing your activities. The prerequisite for success is therefore to clearly define roles and assign specific tasks and responsibilities to the people involved. Be aware: newsletter marketing thrives on quality, reliability and continuity .



But your effort is definitely worth it: If you really invest in the long term, you not only have a constant source of traffic , but you can also build real trust and a strong bond with your customers through email marketing . Examine the status quo before creating a strategy Before strategic planning, it helps you to take an honest look at the current status. Step 2: Proper planning of your newsletter strategy One, one or none – unfortunately there is no one strategy in email marketing! In order for your email marketing to be effective, it should be tailored precisely to your company and your individual wishes and goals . In order for you to succeed, proper planning is essential.