API-og-image For some businesses it is essential

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Or advanced services.  with the customer before the purchase phase, for example by asking him for more details on his request, narrowing the field and directing him to the right product. A custom integration can easily automate marketing campaigns, allowing you to spend less time managing them, and therefore less money. We cannot forget that customization is fundamental, especially in some crucial moments of the customer experience such as the arrival at the e-commerce site, or the moment immediately after abandoning the cart, or when a few months have passed since the last purchase. In these three moments, an email template to be sent to the customer is provided - already in the native integration.  
For example, it is possible to personalize India Telegram Number Data  the message sent to the customer who has not made a purchase for more than six months, proposing new offers, asking why he no longer purchased, or proposing a loyalty discount, or a service similar to those purchased in precedence. An advantage of the native integration is that of being able to control this email sending from HubSpot (again thanks to the native integration with Shopify), for example by inserting photos of the previous purchase, or detailed information on the order previously placed by the customer. However, in addition to the standard package, a customized integration allows the company that chooses it to shape the sales and customer re-engagement process exactly as desired.



Your customers are often subjected to a lot of marketing stimuli, and may have purchased from several other Shopify platforms in addition to yours. The risk of being repetitive and similar to other sellers is high if you do not adequately customize your funneling method. The positive side is that the potential for customization is vast, if you know how to work on HubSpot, going beyond the intrinsic limits of a native integration. But there is another aspect that customized integration can solve: communicating your data with other company tools. In fact, often you not only have a Shopify and a HubSpot account, but you also use Zoom for calls, SalesForce or Slack.