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Your traffic won't convert as often as it should. Here, we'll introduce you to the keyword research checklist you need to succeed with your SEO efforts. 8. Identify competitive sites The quickest way to start keyword research is to look for keywords that your competitors are targeting. We believe that there is no time to waste when it comes to analyzing competitor sites. On SEMrush's domain overview page, enter the domains of your site and your competitors' sites. You can easily compare visibility with competing sites competing in the same area. 9. Find the main “money” keywords You need to know your main "money" keywords. In other words, keywords that generate leads, sales, and conversions. These are also called head terms or pillar page keywords.
Generally, these keywords have high search volume and are highly competitive keywords that round out your offer, both at the topic and category level. For example, a head term such as "NFL Belgium Phone Number Data jersey." By using the keyword overview function and conducting keyword research around your product or service, you can identify the head terms that are relevant to you. If you're looking for a comprehensive guide to learning content strategy based on key keywords, check out this tutorial . 10. Find long tail keywords A keyword strategy that does not include long-tail keywords cannot be called a keyword strategy.
Although they have lower volume than head terms, long-tail keywords have higher conversion rates. Your SEO strategy should target long-tail keywords as well as head terms. This means optimizing your website to rank for related keywords (also target related long-tail keywords in any content), as well as creating content that supports your key content. Even in the sense of doing it. We recommend using the Keyword Magic tool to help you discover long-tail keywords . After you enter your main keyword and select the country you want to target, a list of keywords will appear.
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