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The keywords you are targeting must be present in your content in order for search engines to understand what the text is about. However, how they will be used in the text, in what frequency, how the title, subtitles and other elements will be written, well, this is SEO. Technical SEO and User Experience SEO requires optimizing the website on a technical level. Content marketing requires good User Experience. SEO is more than articles, keywords and backlinks. SEO also concerns the existence and configuration of robots.txt , the configuration of meta data, the use of appropriate meta tags, the construction of a site map, etc. What does this have to do with content marketing?
This optimization of the website at a technical level is implemented so that the user's experience on your website and when reading your content is better. These technical SEO elements are optimized in order to help the user initially to find you through the search engines and LOB Directory then to keep him on the page. In short, it's all about promoting your content. Why do you want a good sitemap ? So that users looking for products or services can find you more easily. Why do you want an optimized robots.txt file? So that search engines can better crawl your site so readers can find the content. Why do you want the right meta tags in the right places? Because this way your content can be better indexed, search results can be more accurate and more readers can find your content.
SEO and quality content production SEO is never ending and requires consistent performance. Content marketing requires consistency. Google loves fresh content . If you have even a little SEO experience, you probably know that fresh content is indexed and listed higher in SERP search engine results than older – mostly – low-value content. When this fresh content appears on a website with a high authority domain, you can be sure it will get a small SERPs boost. A constant performance factor in the optimization of your company's website is the continuous production of -quality- content. Getting backlinks through Content Marketing SEO needs backlinks .
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發表於 12:23:15