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This might be true to an extent, but it’s not a limitation of mobile devices or the fact that people don’t want to sign up for stuff when they’re on the go, but rather a design problem. Too many businesses design their web forms for desktop and leave it at that. If you’re doing this, you’re missing out on HUGE opportunities to convert mobile visitors. You absolutely HAVE TO design your landing page forms to be mobile-friendly, whether this is using responsive web design or designing an entirely separate mobile landing page altogether. Consider User Behavior Now, you might not be able to optimize certain web forms for mobile.
Put another way, you have to consider user behavior and how people use their mobile devices, and the IT Numbers objectives of your web forms. You’re probably not going to be able to include a 10-field landing page form asking someone to sign up for a software demo on mobile – it’s just too much. You may, however, be able to ask someone to sign up for a newsletter, get a quote, or take another action that requires less information, like this example from insurance provide Progressive does: Landing page forms mobile example All the user has to enter to begin the quote process is enter their zip code.
Cleverly, there’s also a clickable “call” icon at the top of the page, so if the user doesn’t even want to enter their zip, they can call an agent directly. The CTA button is also bright and obvious, a mobile landing page design best practice, and the page itself aligns perfectly with the desktop version of the page, which looks like this: Landing page forms desktop example Sure, you’re not going to capture many leads for a software demo or get users to part with a ton of data, but by designing for mobile, you’re at least capturing more potential leads and growing your business.
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發表於 18:16:59